{"product_id":"revealing-the-corporation","title":"Revealing the Corporation","description":"\u003cp\u003eAs the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.\u003c\/p\u003e\u003cp\u003eEdited by pioneers of the field, \u003cem\u003eRevealing the Corporation\u003c\/em\u003e presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's guide: http:\/\/cw.routledge.com\/textbooks\/041528421X\/. \u003c\/p\u003e\u003cp\u003eThis augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54236042068312,"sku":"9780415284219","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415284219_44538a1a-9fdd-47aa-b859-fe2411bee156.jpg?v=1777270526","url":"https:\/\/agendabookshop.com\/products\/revealing-the-corporation","provider":"Agenda Bookshop","version":"1.0","type":"link"}