{"product_id":"rising-consumer-materialism","title":"Rising Consumer Materialism","description":"\u003cp\u003e\u003cem\u003eRising Consumer Materialism\u003c\/em\u003e presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. \u003c\/p\u003e\u003cp\u003eTogether, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer’s social affiliations and subjective wellbeing. \u003c\/p\u003e\u003cp\u003eRather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand\/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54237443916120,"sku":"9780815367598","price":72.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780815367598.jpg?v=1777520715","url":"https:\/\/agendabookshop.com\/products\/rising-consumer-materialism","provider":"Agenda Bookshop","version":"1.0","type":"link"}