{"product_id":"road-to-luxury-1","title":"Road to Luxury","description":"\u003cp\u003e\u003cb\u003eA thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs key new luxury markets like Asia, Latin America and Africa continue to expand, \u003ci\u003eThe Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management\u003c\/i\u003e gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eThe definitive insider's guide to the luxury sector by leading figures in the field \u003c\/li\u003e\n\u003cli\u003eIncludes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets \u003c\/li\u003e\n\u003cli\u003eExamines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFor professionals in the luxury industry, as well as those studying it or investing in it, \u003ci\u003eThe Road to Luxury\u003c\/i\u003e presents a complete and information-packed resource covering virtually every aspect of this growing sector.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54263216537944,"sku":"9780470830024","price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470830024.jpg?v=1771365626","url":"https:\/\/agendabookshop.com\/products\/road-to-luxury-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}