{"product_id":"routledge-companion-to-contemporary-brand-management","title":"Routledge Companion to Contemporary Brand Management","description":"\u003cp\u003eThe amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. \u003c\/p\u003e\u003cp\u003eOriginal contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. \u003c\/p\u003e\u003cp\u003eDesigned to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54232380997976,"sku":"9781032242392","price":72.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032242392_30716d41-2844-4510-b092-d5e65e7bef5f.jpg?v=1768999536","url":"https:\/\/agendabookshop.com\/products\/routledge-companion-to-contemporary-brand-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}