{"product_id":"routledge-companion-to-marketing-research","title":"Routledge Companion to Marketing Research","description":"\u003cp\u003eThis single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. \u003c\/p\u003e\u003cp\u003eIncluding original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eMethods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eBig data\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eNeuroscientific techniques and physiological measures\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eVoice prints\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eHuman–computer interaction\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eEmerging approaches such as shadowing, netnographies and ethnographies \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTranscending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54235614249304,"sku":"9781138682788","price":291.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138682788_c64a8140-f13f-497a-8164-e98e4387f0fd.jpg?v=1777265165","url":"https:\/\/agendabookshop.com\/products\/routledge-companion-to-marketing-research","provider":"Agenda Bookshop","version":"1.0","type":"link"}