{"product_id":"routledge-companion-to-nonprofit-marketing","title":"Routledge Companion to Nonprofit Marketing","description":"\u003cp\u003eThis timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.\u003c\/p\u003e\u003cp\u003eAn introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. The book then explores in-depth the latest thinking in each of the most important nonprofit arenas, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003evoluntary sector marketing\u003c\/li\u003e\n\u003cli\u003efundraising\u003c\/li\u003e\n\u003cli\u003earts marketing\u003c\/li\u003e\n\u003cli\u003eeducation marketing\u003c\/li\u003e\n\u003cli\u003epolitical marketing\u003c\/li\u003e\n\u003cli\u003esocial marketing\u003c\/li\u003e\n\u003cli\u003evolunteer recruitment, management and retention\u003c\/li\u003e\n\u003cli\u003epublic sector marketing and e-government.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eContaining real-world examples and case study material throughout, \u003cem\u003eThe Routledge Companion to Nonprofit Marketing\u003c\/em\u003e makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54243537191256,"sku":"9780415417273","price":303.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415417273_abb05536-159e-4d53-8bd2-aa37c20fb098.jpg?v=1769161531","url":"https:\/\/agendabookshop.com\/products\/routledge-companion-to-nonprofit-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}