{"product_id":"routledge-handbook-of-sports-marketing","title":"Routledge Handbook of Sports Marketing","description":"\u003cp\u003eSports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the \u003ci\u003eRoutledge Handbook of Sports Marketing\u003c\/i\u003e goes further than any other book in exploring the full range of this exciting discipline.\u003c\/p\u003e\u003cp\u003eFeaturing contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003econsumer behaviour\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003emarketing communications\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003estrategic marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003einternational marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eexperiential marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eand marketing and digital media\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eComprehensive and authoritative, the \u003ci\u003eRoutledge Handbook of Sports Marketing\u003c\/i\u003e is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54237096771928,"sku":"9780815394860","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780815394860_89a35c10-1133-4fd2-8668-f345ef828bcf.jpg?v=1777293917","url":"https:\/\/agendabookshop.com\/products\/routledge-handbook-of-sports-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}