{"product_id":"rule-britannia-nationalism-identity-and-the-modern-olympic-games-1","title":"Rule Britannia: Nationalism, Identity and the Modern Olympic Games","description":"\u003cp\u003eOn 6 July 2005, the International Olympic Committee awarded the 2012 summer Olympic Games to the city of London, opening a new chapter in Great Britain’s rich Olympic history. Despite the prospect of hosting the summer Games for the third time since Pierre de Coubertin’s 1894 revival of the Olympic movement, the historical roots of British Olympism have received limited scholarly attention. With the conclusion of the 2008 Beijing Olympics and the passing of the baton to London, \u003cem\u003eRule Britannia\u003c\/em\u003e remedies that oversight.\u003c\/p\u003e\u003cp\u003eThis book uncovers Britain’s early Olympic involvement, revealing how the British public, media, and leading governmental officials were strongly opposed to international Olympic competition. It explores how the British Olympic Association focused on three main factors in the midst of widespread national opposition: it embraced early Olympian spectacles as a platform for maintaining a sporting union with Ireland, it fostered a greater sense of imperial identity with Britain’s white dominions, and it undertook an ambitious policy of athletic specialization designed to reverse the nation’s waning fortunes in international sport.\u003c\/p\u003e\u003cp\u003eThis book was previously published as a special issue of \u003cem\u003eInternational Journal of the History of Sport.\u003c\/em\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54257090724184,"sku":"9780415663908","price":107.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415663908.jpg?v=1769716823","url":"https:\/\/agendabookshop.com\/products\/rule-britannia-nationalism-identity-and-the-modern-olympic-games-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}