{"product_id":"rumor-in-the-marketplace","title":"Rumor in the Marketplace","description":"\u003cp\u003eThis fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.\u003c\/p\u003e","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Product","offer_id":54217344811352,"sku":"9780865691179","price":67.99,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/rumor-in-the-marketplace","provider":"Agenda Bookshop","version":"1.0","type":"link"}