{"product_id":"sage-handbook-of-luxury-brand-management-and-marketing","title":"Sage Handbook of Luxury Brand Management and Marketing","description":"\u003cp\u003e\u003cstrong\u003eThe Sage Handbook of Luxury Brand Management and Marketing\u003c\/strong\u003e is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly changing global landscape.\u003c\/p\u003e\n\u003cp\u003eSpanning seven thematic parts, the handbook covers everything from the psychology of luxury consumption and international branding strategies to digital transformation, sustainability, and cultural innovation. It traces the historical roots of luxury marketing while addressing contemporary challenges such as ethical sourcing, second-hand markets, AI-driven personalization, and the rise of experiential and purpose-driven luxury.\u003c\/p\u003e\n\u003cp\u003eWith contributions from pioneers in the field, this volume reflects the international diversity and intellectual richness of luxury brand research today. It offers both theoretical depth and practical insight, making it an essential resource for scholars, postgraduate students, and professionals seeking to understand and shape the future of luxury branding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 1: Rethinking Luxury in a Changing World\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003ePart 2: The Evolving Luxury Consumer\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003ePart 3: International Luxury Marketing\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003ePart 4: Service Innovation, Operations, and Financial Strategy in Luxury\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003ePart 5: Luxury Identity and Cultural Construction of Meaning\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003ePart 6: Strategic Levers for Luxury Brand Growth\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003ePart 7: Digital Luxury Futures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":56414008115544,"sku":"9781036235727","price":167.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781036235727_a14b4dbd-4f46-4648-9924-3d7cae356949.jpg?v=1780034481","url":"https:\/\/agendabookshop.com\/products\/sage-handbook-of-luxury-brand-management-and-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}