{"product_id":"sage-handbook-of-media-processes-and-effects","title":"SAGE Handbook of Media Processes and Effects","description":"\u003cp\u003eThe study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance—as well as the rapid changes in the media environment that have occurred during the past 20 years—this \u003cstrong\u003eHandbook \u003c\/strong\u003eexplores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCOVERAGE \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart I \u003c\/strong\u003eoffers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart II\u003c\/strong\u003e focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart III\u003c\/strong\u003e emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart IV\u003c\/strong\u003e reflects a dominant trend in the media effects literature—that of persuasion and learning—and traces related theoretical perspectives through the various contexts in which media may have such effects. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart V \u003c\/strong\u003eexplores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart VI \u003c\/strong\u003ehighlights a concern central and unique to the communication discipline—message medium—and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54248457371992,"sku":"9781412959964","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412959964.jpg?v=1777817737","url":"https:\/\/agendabookshop.com\/products\/sage-handbook-of-media-processes-and-effects","provider":"Agenda Bookshop","version":"1.0","type":"link"}