{"product_id":"same-sex-marriage-and-social-media","title":"Same-Sex Marriage and Social Media","description":"\u003cp\u003eAccording to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically.\u003ci\u003e Same-Sex Marriage and Social Media \u003c\/i\u003easks how such a rate of attitude change came about and, more specifically, what role social media played.\u003c\/p\u003e\u003cp\u003eDigital platforms like Facebook, Twitter and YouTube have proved to be useful outlets for political expression, and Rhonda Gibson explores how this came to benefit the marriage equality movement. Drawing on a wealth of movement-related discourse, the book looks at:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow marriage equality was framed by news companies online and in print; \u003c\/li\u003e\n\u003cli\u003ethe digital strategies deployed by LGBT+ rights organizations and their opponents to gain support;\u003c\/li\u003e\n\u003cli\u003ethe corporate response to the same-sex marriage debate;\u003c\/li\u003e\n\u003cli\u003ethe effect of perceived public opinion and the concept of social identity on how the debate evolved online.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book seeks to demonstrate how the unique ability of social networks to share personal stories on a mass scale, connect like-minded individuals regardless of geography, and leverage the bandwagon effect of viral content contributed to a seismic shift in visibility and public opinion around the issue of marriage equality. Students and researchers will find this a timely and accessible introduction to the impact of online networks on LGBTQ rights.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54261848605016,"sku":"9781138894839","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138894839_bd289cd6-45ac-4f0b-a998-100f070dc0ab.jpg?v=1769553015","url":"https:\/\/agendabookshop.com\/products\/same-sex-marriage-and-social-media","provider":"Agenda Bookshop","version":"1.0","type":"link"}