{"product_id":"satellite-marketing","title":"Satellite Marketing","description":"\u003cp\u003eSatellite marketing uses multiple social media sites as a series of marketing sub-stations or \"satellites.\" Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. \u003cbr\u003e\u003cbr\u003eIdentifying opportunities for social media within integrated marketing communications, \u003cstrong\u003eSatellite Marketing\u003c\/strong\u003e outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.\u003cbr\u003e\u003cbr\u003eTraditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eDevelop an effective social media strategy to boost sales and brand awareness\u003c\/li\u003e\n\u003cli\u003eIdentify and target relevant markets\u003c\/li\u003e\n\u003cli\u003eCreate, deploy, and maintain effective satellites\u003c\/li\u003e\n\u003cli\u003eMeasure the success of your satellite marketing campaigns\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance.\u003cbr\u003e\u003cbr\u003eThis book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a \u003cem\u003eTop 20 Digital Marketing Strategist for 201\u003c\/em\u003e5 by the Online Marketing Institute.\u003c\/p\u003e","brand":"Apple Academic Press Inc.","offers":[{"title":"Default Title","offer_id":54231141450072,"sku":"9781482256147","price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781482256147_a4b78893-1b1a-472d-b7c5-5aebcc38b285.jpg?v=1777176914","url":"https:\/\/agendabookshop.com\/products\/satellite-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}