{"product_id":"scaling-procedures","title":"Scaling Procedures","description":"\u003cp\u003eEffective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.\u003c\/p\u003e  \u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eScaling Procedures: Issues and Applications\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eInterdisciplinary in application, this reader-friendly handbook includes\u003c\/i\u003e\u003c\/p\u003e    \u003cul\u003e\u003cli\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ci\u003eA discussion of measurement in the social sciences and the importance of theory in scale development\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eTechniques for assessing dimensionality of constructs\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eAn overview of reliability and validity models, theory, and criteria\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eSuggestions for generating and judging measurement items\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eRecommended procedures for designing and conducting studies to develop the scale\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eConfirmatory Factor Analyses (CFA) for finalizing the scale\u003c\/i\u003e\u003c\/li\u003e\n\u003c\/ul\u003e  \u003c\/li\u003e\u003c\/ul\u003e    \u003ci\u003e\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003e\u003ci\u003eScaling Procedures: Issues and Applications\u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003ci\u003e supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eDesigned for graduate students in measurement\/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, \u003cb\u003e\u003ci\u003eScaling Procedures: Issues and Applications\u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003ci\u003e also addresses the needs of researchers and academics in all business, psychology, and sociology-related disciplines.\u003c\/i\u003e\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54246876283224,"sku":"9780761920267","price":215.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780761920267.jpg?v=1777785320","url":"https:\/\/agendabookshop.com\/products\/scaling-procedures","provider":"Agenda Bookshop","version":"1.0","type":"link"}