{"product_id":"school-leader-s-guide-to-understanding-attitude-and-influencing-behavior-1","title":"School Leader′s Guide to Understanding Attitude and Influencing Behavior","description":"\u003cem\u003e\"Educational administrators will find the book to be an easily applicable tool for solving many of the dilemmas they face in their schools.\"\u003c\/em\u003e \u003cbr\u003eTheron Schutte, Middle School Principal \u003cbr\u003eBoone Community School District, IA \u003cbr\u003e\u003cbr\u003e\u003cem\u003e\"The book provides a theoretical base for practical application of strategies that will strengthen beliefs and attitudes that support behaviors that can move a school toward the fulfillment of its educational mission.\"\u003c\/em\u003e\u003cbr\u003eDavid Erlandson, Professor\u003cbr\u003eTexas A\u0026amp;M University\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\"This book keeps its promises: it is truly a guide for action that will be used by educators, especially educational change agents. Each of the authors comes out of an unusual blend of theoretical sophistication and practical experience that make this book a stimulating intellectual read and a solid manual for practice.\"\u003c\/em\u003e\u003cbr\u003eSteven Tozer, Professor of Education \u003cbr\u003eUniversity of Illinois\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eWhy do people behave as they do? What makes them take a stand on a specific issue? \u003cbr\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eSolving school problems and making policy decisions require that we anticipate how people will feel about an issue or how they will behave. School leaders must understand the values, attitudes, and beliefs brought to different situations. \u003cstrong\u003e\u003cem\u003eThe School Leader′s Guide to Understanding Attitude and Influencing Behavior\u003c\/em\u003e\u003c\/strong\u003e makes it possible for educators to scientifically understand and influence the attitudes and behaviors of diverse constituencies, both inside and outside the school. \u003cbr\u003eUsing the Model of Reasoned Action (MORA) enables readers to understand how people form attitudes and make decisions about a wide variety of future behaviors. Armed with this information, educators can change attitudes and influence behavior of teachers, staff, parents, and the community. This excellent resource includes: \u003cbr\u003e\u003cbr\u003e  \u003cul\u003e\n\u003cli\u003eExamples of attitude scales \u003c\/li\u003e\n\u003cli\u003eA sample questionnaire \u003c\/li\u003e\n\u003cli\u003eA checklist of steps through an attitude-behavior study \u003c\/li\u003e\n\u003cli\u003eTables to organize and report data \u003c\/li\u003e\n\u003cli\u003eData analysis presented in an easily-applied manner \u003c\/li\u003e\n\u003c\/ul\u003eWhen you must know how best to influence the attitudes or behaviors of others, this remarkable book will show you. Make a positive difference in your school or district!","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54245789565272,"sku":"9781412904469","price":34.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412904469.jpg?v=1777774518","url":"https:\/\/agendabookshop.com\/products\/school-leader-s-guide-to-understanding-attitude-and-influencing-behavior-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}