{"product_id":"secrets-of-the-moneylab","title":"Secrets of the Moneylab","description":"\u003cp\u003eSensational books like \u003ci\u003eFreakonomics\u003c\/i\u003e have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSecrets of the Moneylab\u003c\/i\u003e sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.\u003cbr\u003e\u003cbr\u003eIn his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs \u003ci\u003eSecrets of the Moneylab\u003c\/i\u003e with insights into the invisible forces controlling the world of business.\u003cbr\u003e\u003cbr\u003eThese findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":54226937315672,"sku":"9780670919451","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780670919451_4f378039-d2db-469a-9e24-f67caf027a7b.jpg?v=1764817246","url":"https:\/\/agendabookshop.com\/products\/secrets-of-the-moneylab","provider":"Agenda Bookshop","version":"1.0","type":"link"}