A01=D. Kirk Davidson
Advertising and Sales
Author_D. Kirk Davidson
Business: Marketing
Category=KJS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781567206128
- Weight: 539g
- Dimensions: 156 x 235mm
- Publication Date: 30 Dec 2003
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
D. KIRK DAVIDSON is Associate Professor and Chair of the Department of Business, Accounting, and Economics at Mount Saint Mary's College in Emmitsburg, Maryland.
