{"product_id":"selling-the-kimono-1","title":"Selling the Kimono","description":"\u003cp\u003eBased on twelve months of in-depth ethnographic research in Japan with retailers, customers, wholesalers, writers and craftspeople, \u003ci\u003eSelling the Kimono\u003c\/i\u003e is a journey behind the scenes of a struggle to adapt to difficult economic conditions and declining demand for the kimono.\u003c\/p\u003e\u003cp\u003eThe kimono is an iconic piece of clothing, instantly recognised as a symbol of traditional Japanese culture. Yet, little is known about the industry that makes and sells the kimono, in particular the crisis this industry is currently facing. Since the 1970s, kimono sales have dropped dramatically, craftspeople are struggling to find apprentices, and retailers have closed up shop. \u003c\/p\u003e\u003cp\u003eIlluminating recent academic investigations into the lived experience of economic crisis, this volume presents a story of an industry in crisis, and the narratives of hope, creativity and resilience that have emerged in response. The ethnographic depth and theoretical contribution to understanding the effects of economic crisis and the transformation of traditional culture will be of broad interest to students, academics and the general public.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54244815372632,"sku":"9780367494988","price":51.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367494988_51648db6-2771-4939-aab0-323b9dd23235.jpg?v=1781003715","url":"https:\/\/agendabookshop.com\/products\/selling-the-kimono-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}