{"product_id":"selling-to-win","title":"Selling to Win","description":"\u003cp\u003eRecognized internationally as one of the most effective sales improvement guides ever written, \u003cb\u003e\u003ci\u003eSelling to Win\u003c\/i\u003e\u003c\/b\u003e is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action, featuring advice on getting a sale despite not being the cheapest, turning a customer into an ambassador, building a positive attitude that gets results, beating the competition and closing a sale. \u003cbr\u003eThis 25th anniversary edition of \u003cb\u003e\u003ci\u003eSelling to Win\u003c\/i\u003e\u003c\/b\u003e has been revised and is full of even more sales tips and essential practical advice. With a foreword from James Caan, successful entrepreneur, author and former investor on BBC's Dragon's Den, it has been updated to reflect current selling techniques and includes success stories from readers of the previous editions who applied what they learned in the book.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":32030502846547,"sku":"9780749466312","price":33.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780749466312_913c48af-99e0-4c04-8cd6-0d2c111aff51.jpg?v=1780028135","url":"https:\/\/agendabookshop.com\/products\/selling-to-win","provider":"Agenda Bookshop","version":"1.0","type":"link"}