{"product_id":"selling-with-noble-purpose-how-to-drive-revenue-and-do-work-that-makes-you-proud-1","title":"Selling With Noble Purpose","description":"\u003cp\u003e\u003cb\u003eDon't let anyone tell you that you have to choose between making money and making a difference.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSelling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud,\u003c\/i\u003e 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, \u003ci\u003eSelling With Noble Purpose\u003c\/i\u003e explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.\u003c\/p\u003e \u003cp\u003eSales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHow firms overcome ferocious competition and how you can do the same\u003c\/li\u003e\n\u003cli\u003eWhy sales organizations with a clear NSP outperform traditional sales teams\u003c\/li\u003e\n\u003cli\u003eHow to avoid the trap of behaving like a transactional salesperson\u003c\/li\u003e\n\u003cli\u003eWhy well-intended leaders often unknowingly erode purpose and differentiation\u003c\/li\u003e\n\u003cli\u003eHow to use your NSP to increase customer engagement\u003c\/li\u003e\n\u003cli\u003eWhy an NSP gives you clarity during times of uncertainty\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIn an era where organizations often believe that money is the primary way to motivate salespeople, \u003ci\u003eSelling with Noble Purpose\u003c\/i\u003e offers and exciting and sustainable alternative.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54212974084440,"sku":null,"price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119700883_b5505380-987c-4731-98b4-92240de0ad41.jpg?v=1765512914","url":"https:\/\/agendabookshop.com\/products\/selling-with-noble-purpose-how-to-drive-revenue-and-do-work-that-makes-you-proud-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}