{"product_id":"servitization","title":"Servitization","description":"\u003cb\u003eManaging a servitization strategy is a tough managerial challenge due to the delicate and high business implications.\u003c\/b\u003e What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of \u003ci\u003eServitization: Assessment Protocol for Action\u003c\/i\u003e.\u003cp\u003eServitization is about adding service value to the manufacturing business. The concise content develops pioneering processes and application models through its 5 chapters, written in a colloquial way with real examples while offering corresponding application dynamics that allow incorporating the reader's own experiences on the subject.\u003c\/p\u003e\u003cp\u003eThis book is a suitable support for directors and managers of the manufacturing industry, as well as a tool for immediate action for the professionals interested in the business service innovation model, university professors and students, researchers and consultants, and anyone interested in adding value of service to your business.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":54262591684952,"sku":"9781637424209","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781637424209.jpg?v=1777666519","url":"https:\/\/agendabookshop.com\/products\/servitization","provider":"Agenda Bookshop","version":"1.0","type":"link"}