{"product_id":"shaping-entrepreneurial-marketing-volume-1","title":"Shaping Entrepreneurial Marketing","description":"\u003cp\u003e\u003cem\u003eShaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective \u003c\/em\u003eprovides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia. \u003c\/p\u003e\n\u003cp\u003eAs the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offering theoretical and practical contributions to the emerging field of entrepreneurial marketing in developing economies. \u003c\/p\u003e\n\u003cp\u003eThis volume is essential for scholars, policymakers, and business leaders seeking to understand the dynamic interplay of entrepreneurship, marketing, and economic development in the South Asian context.\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":54763168334168,"sku":"9781837088539","price":92.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781837088539.jpg?v=1777935626","url":"https:\/\/agendabookshop.com\/products\/shaping-entrepreneurial-marketing-volume-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}