{"product_id":"share-this-too","title":"Share This Too","description":"\u003cp\u003e\u003cb\u003eThe follow up to\u003c\/b\u003e \u003ci\u003e\u003cb\u003eShare This: The Social Media Handbook for PR Professionals.\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Share This\u003c\/i\u003e is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eShare This Too\u003c\/i\u003e is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right.\u003c\/p\u003e \u003cp\u003eIt probes more deeply into the subject and is divided into seven sections:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eThe future of public relations\u003c\/li\u003e\n\u003cli\u003eAudiences and online habits\u003c\/li\u003e\n\u003cli\u003eConversations\u003c\/li\u003e\n\u003cli\u003eNew channels, new connections\u003c\/li\u003e\n\u003cli\u003eProfessional practice\u003c\/li\u003e\n\u003cli\u003eBusiness change and opportunities for the public relations industry\u003c\/li\u003e\n\u003cli\u003eFuture proofing the public relations industry\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54251460952408,"sku":"9781118676936","price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781118676936_84c07321-6d34-4aec-b5eb-9860fbfaa2cd.jpg?v=1778485572","url":"https:\/\/agendabookshop.com\/products\/share-this-too","provider":"Agenda Bookshop","version":"1.0","type":"link"}