{"product_id":"shopper-behavior-at-the-point-of-purchase-drivers-of-in-store-decision-making-and-determinants-of-post-decision-satisfaction-in-a-high-involvement-product-choice","title":"Shopper Behavior at the Point of Purchase","description":"This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.","brand":"Peter Lang AG","offers":[{"title":"Default Title","offer_id":54188698304856,"sku":null,"price":50.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9783631674949_2d8265f4-22dc-48a1-8750-851b2c487fab.jpg?v=1766493016","url":"https:\/\/agendabookshop.com\/products\/shopper-behavior-at-the-point-of-purchase-drivers-of-in-store-decision-making-and-determinants-of-post-decision-satisfaction-in-a-high-involvement-product-choice","provider":"Agenda Bookshop","version":"1.0","type":"link"}