{"product_id":"six-disciplines-of-agile-marketing","title":"Six Disciplines of Agile Marketing","description":"\u003cp\u003e\u003cb\u003eTransform your organization using Agile principles with this proven framework\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Six Disciplines of Agile Marketing\u003c\/i\u003e provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Six Disciplines of Agile Marketing\u003c\/i\u003e discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eAligning the team on common goals\u003c\/li\u003e\n\u003cli\u003eStructuring the team for greater efficiency\u003c\/li\u003e\n\u003cli\u003eImplementing processes like Scrum and Kanban in marketing\u003c\/li\u003e\n\u003cli\u003eValidated Learning\u003c\/li\u003e\n\u003cli\u003eAdapting to Change\u003c\/li\u003e\n\u003cli\u003eCreating Remarkable Customer Experiences\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Six Disciplines of Agile Marketing\u003c\/i\u003e also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eA shift from a focus on outputs to one based on outcomes\u003c\/li\u003e\n\u003cli\u003eA shift from a campaign mentality to one based on continuous improvement\u003c\/li\u003e\n\u003cli\u003eA shift from an internal focus to a customer focus\u003c\/li\u003e\n\u003cli\u003eA shift from top-down decisions to de-centralized decisions\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePerfect for anyone in a leadership position at a marketing agency, \u003ci\u003eThe Six Disciplines of Agile Marketing\u003c\/i\u003e also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54218925834584,"sku":"9781119712039","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119712039_272ddc0c-638b-4ac6-8aed-307deb18979c.jpg?v=1778492736","url":"https:\/\/agendabookshop.com\/products\/six-disciplines-of-agile-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}