{"product_id":"slingshot-formula","title":"Slingshot Formula","description":"\u003cp\u003e\u003ci\u003e\"The Slingshot Formula\u003c\/i\u003e captures the improbable flight path of Angry Birds and is more than a post-mortem of a hit game; it's the anatomy of a cross-media phenomenon that soared across industries. A masterclass in how to build wings as you fly.\" \u003cb\u003eJohn Schulte, Founder and CEO, Pangea Corp.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBillions of downloads. \u003c\/b\u003e\u003cb\u003eGlobal recognition. \u003c\/b\u003e\u003cb\u003ePresence in Hollywood, Netflix, Roblox, Minecraft and LEGO. \u003c\/b\u003e\u003cb\u003eHow many broken eggs along the way?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Slingshot Formula\u003c\/i\u003e is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that led an unknown startup to turn the mobile game \u003ci\u003eAngry Birds\u003c\/i\u003e into a true pop culture phenomenon.\u003cbr\u003e\u003cbr\u003eIn 2009, a small independent video game studio in Finland was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, \u003ci\u003eAngry Birds\u003c\/i\u003e, comes around, it is make-or-break time for the company...\u003cbr\u003e\u003cbr\u003eOver the following four months, \u003ci\u003eAngry Birds\u003c\/i\u003e got downloaded one million times and became an instant mobile hit. The simple but mightily addictive game would proceed to change the course of its creators' lives forever.\u003cbr\u003e\u003cbr\u003eIn just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world. More than a decade later the brand has become nothing short of a phenomenon. \u003ci\u003eAngry Birds\u003c\/i\u003e has evolved into a globally recognized entertainment brand.\u003cbr\u003e\u003cbr\u003eFilled with exclusive stories and insider tips, \u003ci\u003eThe Slingshot Formula \u003c\/i\u003eserves as the maverick playbook of what to do (and what not to do) when navigating fast-lane success in the rapidity of the digital era.\u003c\/p\u003e","brand":"John Murray Press","offers":[{"title":"Default Title","offer_id":54882524299608,"sku":"9781399819916","price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781399819916.jpg?v=1777950051","url":"https:\/\/agendabookshop.com\/products\/slingshot-formula","provider":"Agenda Bookshop","version":"1.0","type":"link"}