{"product_id":"sloganization-in-language-education-discourse-conceptual-thinking-in-the-age-of-academic-marketization-1","title":"Sloganization in Language Education Discourse","description":"\u003cp\u003eThis volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education – a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.\u003c\/p\u003e","brand":"Multilingual Matters","offers":[{"title":"Default Title","offer_id":54016866582872,"sku":null,"price":132.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781788921862.jpg?v=1769142630","url":"https:\/\/agendabookshop.com\/products\/sloganization-in-language-education-discourse-conceptual-thinking-in-the-age-of-academic-marketization-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}