{"product_id":"smarter-screen","title":"Smarter Screen","description":"\u003cp\u003eThe typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.\u003cbr\u003e\u003cbr\u003eAcclaimed behavioural economist \u003cb\u003eShlomo Benartzi\u003c\/b\u003e has teamed up with science writer \u003cb\u003eJonah Lehrer \u003c\/b\u003eto reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and \u003ci\u003eholds\u003c\/i\u003e attention.\u003cbr\u003e\u003cbr\u003eThis book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":54226928828760,"sku":"9780349410395","price":21.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780349410395.jpg?v=1744790447","url":"https:\/\/agendabookshop.com\/products\/smarter-screen","provider":"Agenda Bookshop","version":"1.0","type":"link"}