{"product_id":"social-first-brands-1","title":"Social First Brands","description":"\u003cp\u003e\u003cb\u003eWINNER\u003c\/b\u003e: \u003ci\u003eIndependent Press Award 2026 - Social Media\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow can you build a social media strategy that outlasts trends and delivers real impact?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eSocial First Brands\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert \u003cb\u003eTom Miner\u003c\/b\u003e, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair.\u003cbr\u003e\u003cbr\u003eBy showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value. \u003cbr\u003e\u003cbr\u003eYou will learn how to:\u003cbr\u003e- Develop a bespoke social media strategy aligned with brand principles\u003cbr\u003e- Build communities that foster loyalty and advocacy\u003cbr\u003e- Define and apply a distinctive, consistent brand personality online\u003cbr\u003e- Optimize content to resonate across audiences and platforms\u003cbr\u003e\u003cbr\u003eWith detailed chapters, real-world examples and clear implementation steps, \u003cb\u003e\u003ci\u003eSocial First Brands\u003c\/i\u003e\u003c\/b\u003e helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e strategy, principles, social media optimization, brand personality, audience engagement, community building\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54263249994072,"sku":"9781398621688","price":38.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398621688_40e7fd8f-bfa8-40aa-857d-d78140d667c5.jpg?v=1780030873","url":"https:\/\/agendabookshop.com\/products\/social-first-brands-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}