{"product_id":"social-marketing-10","title":"Social Marketing","description":"\u003cp\u003e\u003cem\u003eSocial Marketing\u003c\/em\u003e shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eFresh content on climate breakdown, inequality and diversity, public health and poverty\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe critical capacity to analyse the origins, workings and future of our economic system\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eContemporary case studies from around the world demonstrating how change happens\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eReflective questions and critical thinking tasks to aid understanding\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54262727770456,"sku":"9781032059679","price":63.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032059679_ed519282-2709-44e3-b869-53f9741b8276.jpg?v=1778733015","url":"https:\/\/agendabookshop.com\/products\/social-marketing-10","provider":"Agenda Bookshop","version":"1.0","type":"link"}