{"product_id":"social-marketing-12","title":"Social Marketing","description":"\u003ci\u003eSocial Marketing: Concepts, Strategies, and Community Applications\u003c\/i\u003e is a comprehensive guide that blends theory and practice to explore the evolving role of marketing in driving social change. This book is designed for students, development professionals, extension workers, and social communicators involved in community development, public health, education, and behavior change communication.\u003cbr\u003e\u003cbr\u003eBeginning with the philosophy and principles of social marketing, the book clearly distinguishes it from commercial marketing and lays the foundation for audience-centered intervention planning. Readers are introduced to classic models, marketing mix strategies (4Ps), and problem analysis frameworks to identify and address pressing social issues.\u003cbr\u003e\u003cbr\u003eChapters guide learners through the entire social marketing processfrom field-based knowledge testing and community problem identification to strategy planning, digital media integration, publicity campaigns, and impact evaluation. A step-by-step approach ensures that readers understand how to design, implement, and assess social marketing programmes effectively.\u003cbr\u003e\u003cbr\u003eThe book emphasizes participatory tools such as focus group discussions, rallies, and community mobilization, highlighting the importance of feedback, field testing, and cultural relevance. Practical sections on report writing, oral presentation, and campaign management equip students with the skills needed for real-world communication.\u003cbr\u003e\u003cbr\u003eStructured to align with the learning needs of rural development, mass communication, and extension education programs, this book is both a classroom resource and a hands-on field manual for advancing social change through strategic marketing.","brand":"New India Publishing Agency","offers":[{"title":"Default Title","offer_id":56554475192664,"sku":"9789358878851","price":188.48,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/social-marketing-12","provider":"Agenda Bookshop","version":"1.0","type":"link"}