{"product_id":"social-marketing-8","title":"Social Marketing","description":"\u003cp\u003eHarness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e an overview of recent global developments in social marketing \u003c\/li\u003e\n\u003cli\u003e a study comparing the effectiveness of a CRM program with that of “ambush” advertising \u003c\/li\u003e\n\u003cli\u003e a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities \u003c\/li\u003e\n\u003cli\u003e a wary look at the “darker side” of globalization and liberalization \u003c\/li\u003e\n\u003cli\u003e and more! \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54258082382168,"sku":"9780789017161","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780789017161_a3a5783b-533f-48f0-bd44-a96eaa55747d.jpg?v=1770233435","url":"https:\/\/agendabookshop.com\/products\/social-marketing-8","provider":"Agenda Bookshop","version":"1.0","type":"link"}