{"product_id":"social-media-9","title":"Social Media","description":"\u003cp\u003e\u003cb\u003eWINNER 2026 Textbook Excellence Award - Textbook \u0026amp; Academic Authors Association\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of \u003ci\u003eSocial Media: How to Engage, Share, and Connect\u003c\/i\u003e helps students build success in integrated PR practice.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRegina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media–related as it applies to public relations and the everyday duties of PR professionals.\u003cbr\u003e\u003cbr\u003e New features of the fifth edition include:\u003cbr\u003e·       \u003cb\u003eChapter 4: Generative AI\u003c\/b\u003e covers the technology’s uses and implications for strategic communication\u003cbr\u003e·       \u003cb\u003eChapter 7: Storytelling in Social Media\u003c\/b\u003e emphasizes the art of crafting narratives that resonate with audiences\u003cbr\u003e·       \u003cb\u003eSticky Social Media\u003c\/b\u003e boxes apply chapter concepts to real brand cases\u003cbr\u003e·       \u003cb\u003eROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action\u003c\/b\u003e boxes feature case studies of strategic, integrated PR, social media, and digital campaigns\u003cbr\u003e·       \u003cb\u003eStorytelling: Communicate, Captivate, Connect\u003c\/b\u003e boxes provide insight into how storytelling enhances communication strategies\u003cbr\u003e\u003cbr\u003e\u003cb\u003eOnline resources (bloomsbury.pub\/luttrellsocialmedia5e)\u003c\/b\u003e include lecture slides and other teaching materials for instructors and students.\u003c\/p\u003e","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":55634668978520,"sku":"9781538186725","price":82.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781538186725.jpg?v=1779864358","url":"https:\/\/agendabookshop.com\/products\/social-media-9","provider":"Agenda Bookshop","version":"1.0","type":"link"}