{"product_id":"social-media-marketing-17","title":"Social Media Marketing","description":"The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.\u003cbr\u003e\n\u003cbr\u003e\nFully revised for the sixth edition, \u003cem\u003eSocial Media Marketing\u003c\/em\u003e reflects the realities of today’s social media landscape. New to this edition is a chapter dedicated to tactical planning and execution, alongside expanded coverage of paid social advertising and updated discussion on influencer marketing. Artificial intelligence is integrated throughout the book, helping students understand how AI is reshaping social media marketing strategy, content creation, targeting, and analytics in practice.\u003cbr\u003e\n\u003cbr\u003e\nWritten by bestselling author Tracy Tuten, \u003cem\u003eSocial Media Marketing, Sixth Edition\u003c\/em\u003e is an essential resource for undergraduate and postgraduate students studying social media marketing, digital marketing, and related courses.","brand":"SAGE Publications Ltd","offers":[{"title":"Default Product","offer_id":57521561895256,"sku":"9781036241285","price":72.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781036241285.jpg?v=1781594124","url":"https:\/\/agendabookshop.com\/products\/social-media-marketing-17","provider":"Agenda Bookshop","version":"1.0","type":"link"}