{"product_id":"social-media-strategy-3","title":"Social Media Strategy","description":"\u003cp\u003e\u003cb\u003eLearn how to optimize your social media strategy for sustainable, scalable and performance-led business growth.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eSocial Media Strategy\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eJulie Atherton\u003c\/b\u003e is a best-selling guide for senior marketing professionals who need to align social media investment with commercial outcomes and long-term brand value. As digital channels fragment and search behaviour increasingly shifts toward AI-powered tools and social platforms, many organizations struggle to translate activity into consistent results.\u003cbr\u003e\u003cbr\u003eThis book provides a clear, structured framework for planning, executing and measuring social media strategy in complex, multi-channel environments. It includes new insight into the role of social platforms such as Reddit as discovery engines, the strategic value of brand communities and the evolving skillsets required across modern marketing teams.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e- Select and optimize channels across organic, paid and emerging platforms \u003cbr\u003e- Measure and interpret social media activity into actionable data insights \u003cbr\u003e- Build and manage diversified influencer and community ecosystems\u003cbr\u003e- Generate brand visibility across social and search platforms, including AI and Reddit\u003cbr\u003e- Acquire and develop skillsets needed across marketing teams\u003cbr\u003e\u003cbr\u003eWith practical frameworks, downloadable resources and real-world examples\u003cb\u003e\u003ci\u003e, Social Media Strategy\u003c\/i\u003e\u003c\/b\u003e gives senior leaders the clarity, confidence and structure needed to maximize social media's contribution to sustainable business growth.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eThemes include\u003c\/b\u003e: social media strategy, digital marketing leadership, AI and social search, influencer management, brand communities, performance measurement\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":57260669239640,"sku":"9781398629455","price":43.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398629455.jpg?v=1781163929","url":"https:\/\/agendabookshop.com\/products\/social-media-strategy-3","provider":"Agenda Bookshop","version":"1.0","type":"link"}