{"product_id":"social-movements-and-the-collective-identity-of-the-star-trek-fandom-boldly-going-where-no-fans-have-gone-before","title":"Social Movements and the Collective Identity of the Star Trek Fandom","description":"Since it first aired in 1966, \u003ci\u003eStar Trek\u003c\/i\u003e has led American television into a more progressive era by presenting a diverse cast interacting as equals, demonstrating expertise and efficiency as they lead a starship across the galaxy. To this day, the \u003ci\u003eStar Trek\u003c\/i\u003e franchise strives to inspire viewers to find beauty in diversity and progress. In \u003ci\u003eSocial Movements and the Collective Identity of the \u003c\/i\u003eStar Trek\u003ci\u003e Fandom: Boldly Going Where No Fans Have Gone Before\u003c\/i\u003e, David G. LoConto explores the development of the \u003ci\u003eStar Trek\u003c\/i\u003e fandom from its uncertain beginnings in the 1960s, to the popularity explosion in the 1990s and its triumphant return in 2017. LoConto analyzes the cultural phenomena of \u003ci\u003eStar Trek\u003c\/i\u003e through a social psychological approach, using symbolic interactionist and strategic ritualization theories, as well as ideas from Habermas and Foucault to track the fandom’s movements, values, and evolution.","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":54012803350872,"sku":null,"price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781793607027_dc04d0f7-4f93-441a-b9f0-a1e36e295e3e.jpg?v=1769714133","url":"https:\/\/agendabookshop.com\/products\/social-movements-and-the-collective-identity-of-the-star-trek-fandom-boldly-going-where-no-fans-have-gone-before","provider":"Agenda Bookshop","version":"1.0","type":"link"}