{"product_id":"soft-power-and-the-worldwide-promotion-of-chinese-language-learning","title":"Soft Power and the Worldwide Promotion of Chinese Language Learning","description":"\u003cp\u003e‘The Confucius Institute Project’ – consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition – represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.\u003c\/p\u003e","brand":"Channel View Publications Ltd","offers":[{"title":"Default Title","offer_id":54223921283416,"sku":"9781783098057","price":115.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781783098057.jpg?v=1769140843","url":"https:\/\/agendabookshop.com\/products\/soft-power-and-the-worldwide-promotion-of-chinese-language-learning","provider":"Agenda Bookshop","version":"1.0","type":"link"}