20th century
A01=Timothy D. Taylor
ads
advertisements
advertising
american society
Author_Timothy D. Taylor
capitalism
Category=JBCC
Category=JHB
Category=KNTF
commerce
commercialism
commercials
communication
consumption
creativity
cultural studies
culture
emotion
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnomusicology
great depression
identity
industrialization
messaging
mood
music
musical
musicology
popular song
radio
selling
standardization
television
united states of america
usa
Product details
- ISBN 9780226791159
- Weight: 680g
- Dimensions: 16 x 24mm
- Publication Date: 27 Jul 2012
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Hardback
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From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. "The Sounds of Capitalism" is the untold story of this infectious part of our musical culture. Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like "The Clicquot Club Eskimos" to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after. Taylor contends that today there is no longer a meaningful distinction to be made between music in advertising and advertising music.
To make his case, he draws on rare archival materials, the extensive trade press, and hours of interviews with musicians ranging from Barry Manilow to unknown but unforgettable jingle singers. "The Sounds of Capitalism" is the first book to truly tell the history of music used in advertising in the United States, and an original contribution to this little-studied part of our cultural history.
Timothy D. Taylor is professor in the Department of Ethnomusicology and Musicology at the University of California, Los Angeles. He is the author of Global Pop: World Music, World Markets; Strange Sounds: Music, Technology, and Culture; and Beyond Exoticism: Western Music and the World.
