{"product_id":"start-up-and-entrepreneurial-communication-1","title":"Start-up and Entrepreneurial Communication","description":"\u003cp\u003eThis book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.\u003c\/p\u003e\u003cp\u003eStart-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication.\u003c\/p\u003e\u003cp\u003eThis volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the \u003ci\u003eInternational Journal of Strategic Communication.\u003c\/i\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":56191983845720,"sku":"9781032770864","price":56.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032770864.jpg?v=1770534050","url":"https:\/\/agendabookshop.com\/products\/start-up-and-entrepreneurial-communication-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}