{"product_id":"start-up-smarts","title":"Start-Up Smarts","description":"\"The section on testing your new business concept is unlike anything in any other book on start-ups.  How much is it worth to know that your new business is something your customers will want--before you invest in it?\"  --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency \"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality.\"  --Dr. Jeffrey Magee, Publisher, Performance Magazine To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H.\nCohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: * Create a Flexible Business Plan * Find Out What Your Customers Really Want * Capitalize on the Right Trends * Hire the Best People * Choose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!","brand":"Adams Media Corporation","offers":[{"title":"Default Product","offer_id":57297527112024,"sku":"9781440502620","price":16.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781440502620.jpg?v=1778835658","url":"https:\/\/agendabookshop.com\/products\/start-up-smarts","provider":"Agenda Bookshop","version":"1.0","type":"link"}