{"product_id":"story-is-a-deal-1","title":"Story is a Deal","description":"\u003cp\u003e\u003cb\u003eA fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Will Storr is a genius' \u003cb\u003eRory Sutherland\u003c\/b\u003e\u003cbr\u003e'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' \u003cb\u003eAdam Grant\u003c\/b\u003e\u003cbr\u003e'Storr shares profound insights'\u003cb\u003e Seth Godin\u003c\/b\u003e\u003cbr\u003e'Whip smart, insightful and ridiculously entertaining' \u003cb\u003eJimmy Carr\u003c\/b\u003e\u003cbr\u003e'Shows how storytelling is the key to success in business, politics and even personal relationships.' \u003ci\u003e\u003cb\u003eThe Times \u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e____________________________________________________\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e\u003cb\u003eStorytelling is how we experience the world: the stories we tell form our identity, influence our relationships and change our behaviour. They also determine the products we buy, the leaders we follow and the brands we connect with, to extraordinary effect.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eWill Storr explains the cutting-edge psychology and neuroscience of storytelling - using fascinating examples ranging from Aztec rituals to Apple's legendary advertising successes - to demonstrate how you can use stories to engage and influence your audience.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow can you create irresistible pitches, build brand loyalty, motivate teams and lead with charisma? Simply by telling the right story.\u003c\/b\u003e\u003cbr\u003e_____________________________________________________\u003cbr\u003e\u003cbr\u003e'Intensely original and powerfully practical' \u003cb\u003eJonah Berger\u003c\/b\u003e\u003cbr\u003e'A fascinating insight into the human mind' \u003cb\u003eLevinson Wood\u003c\/b\u003e\u003cbr\u003e'A very clever book that makes the reader feel cleverer with every page' \u003cb\u003eDaniel Finkelstein\u003c\/b\u003e\u003cbr\u003e'Powerfully persuasive and urgently practical' \u003cb\u003eBruce Daisley\u003c\/b\u003e\u003cbr\u003e'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' \u003cb\u003eJack Dee\u003c\/b\u003e\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":55600793780568,"sku":"9780349437255","price":18.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780349437255.jpg?v=1780116353","url":"https:\/\/agendabookshop.com\/products\/story-is-a-deal-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}