{"product_id":"storytelling-and-market-research-1","title":"Storytelling and Market Research","description":"\u003cp\u003eShowing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.\u003c\/p\u003e\u003cp\u003eWhile demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by \"stories.\" Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of \"how-to\" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience.\u003c\/p\u003e\u003cp\u003eDrawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54256421241176,"sku":"9781032064871","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032064871.jpg?v=1780993851","url":"https:\/\/agendabookshop.com\/products\/storytelling-and-market-research-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}