{"product_id":"storytelling-in-luxury-fashion","title":"Storytelling in Luxury Fashion","description":"\u003cp\u003eThis book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.\u003c\/p\u003e\u003cp\u003eWith chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.\u003c\/p\u003e\u003cp\u003eThe book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54232422089048,"sku":"9780367901288","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367901288_41d84fee-ed33-47f2-a3df-f01d21cf8925.jpg?v=1777189547","url":"https:\/\/agendabookshop.com\/products\/storytelling-in-luxury-fashion","provider":"Agenda Bookshop","version":"1.0","type":"link"}