{"product_id":"strategic-alliances","title":"Strategic Alliances","description":"Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:\u003cbr\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eAn analysis of over 30 alliances in the US, Japan and Europe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eA blueprint for successfully forming and implementing an alliance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003ePractical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e \u003cp\u003eHighly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54217651552600,"sku":"9781557864970","price":43.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781557864970__676ecfb16f9ef.jpg?v=1741157062","url":"https:\/\/agendabookshop.com\/products\/strategic-alliances","provider":"Agenda Bookshop","version":"1.0","type":"link"}