{"product_id":"strategic-brand-management-and-development","title":"Strategic Brand Management and Development","description":"\u003cp\u003eBringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development.\u003c\/p\u003e\u003cp\u003eThis book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on \u003cem\u003eBurberry\u003c\/em\u003e, \u003cem\u003eJuventus F.C.\u003c\/em\u003e, \u003cem\u003ePukka Herbs\u003c\/em\u003e, \u003cem\u003eYO!\u003c\/em\u003e, and many other European and global brands, \u003cem\u003eStrategic Brand Management and Development \u003c\/em\u003eis an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54256750428504,"sku":"9780367338756","price":64.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367338756.jpg?v=1768033841","url":"https:\/\/agendabookshop.com\/products\/strategic-brand-management-and-development","provider":"Agenda Bookshop","version":"1.0","type":"link"}