{"product_id":"strategic-brand-storytelling","title":"Strategic Brand Storytelling","description":"\u003cp\u003eIn a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing. \u003cbr\u003eReaders will explore how brands leverage stories to forge deep connections, evoke emotions, and differentiate themselves in a cluttered marketplace. Through a series of insightful contributions, this book examines the architecture of brand stories, investigates their role in guiding marketing strategy, and discusses their impact on stakeholder engagement. This volume is an invaluable resource for marketing professionals, brand managers, and scholars, offering both a deeper theoretical understanding and practical frameworks to harness the transformative power of storytelling in strategic brand management.\u003cbr\u003eThe chapters in this book were originally published as a special issue of \u003cem\u003eJournal of Strategic Marketing.\u003c\/em\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54228980367704,"sku":"9781032974415","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032974415.jpg?v=1768026640","url":"https:\/\/agendabookshop.com\/products\/strategic-brand-storytelling","provider":"Agenda Bookshop","version":"1.0","type":"link"}