{"product_id":"strategic-communication-4","title":"Strategic Communication","description":"\u003cp\u003eThe focus of this book is Strategic Communication. Communication can be defined as strategic if its development and\/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.\u003c\/p\u003e\u003cp\u003eThis volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. \u003cem\u003eStrategic Communication\u003c\/em\u003e offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234974617944,"sku":"9781138184787","price":210.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138184787.jpg?v=1779170455","url":"https:\/\/agendabookshop.com\/products\/strategic-communication-4","provider":"Agenda Bookshop","version":"1.0","type":"link"}