{"product_id":"strategic-communication-in-canada-planning-effective-pr-campaigns","title":"Strategic Communication in Canada","description":"Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. \u003cem\u003eStrategic Communication in Canada\u003c\/em\u003e is structured around the two major phases of developing communication strategy. In the first half of the book, readers will be taken through the main phases of conducting a situation analysis – a prerequisite to developing strategy. In part two, readers will move from raw materials to finished, polished strategy. Readers will then use a planning model to help organize knowledge and draw conclusions.\u003cbr\u003e\u003cbr\u003eThis easy-to-follow text features ten chapters packed with practical advice and study tools such as learning objectives, key terms and concepts, and critical reflection questions. \u003cem\u003eStrategic Communication in Canada\u003c\/em\u003e is an essential, to-the-point read for students studying public relations and marketing communication; business strategy; and journalism and public affairs.","brand":"Canadian Scholars","offers":[{"title":"Default Title","offer_id":54203036434776,"sku":null,"price":65.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781773380766.jpg?v=1778836588","url":"https:\/\/agendabookshop.com\/products\/strategic-communication-in-canada-planning-effective-pr-campaigns","provider":"Agenda Bookshop","version":"1.0","type":"link"}