{"product_id":"strategic-management-and-online-selling","title":"Strategic Management and Online Selling","description":"\u003cp\u003eFocusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and\/or services that can be directly consumed via the world wide web, \u003cem\u003eStrategic Management and Online Selling\u003c\/em\u003e also covers immaterial products and online news information or home banking.\u003c\/p\u003e\u003cp\u003eConsidering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234298548568,"sku":"9780415652001","price":61.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415652001.jpg?v=1779169561","url":"https:\/\/agendabookshop.com\/products\/strategic-management-and-online-selling","provider":"Agenda Bookshop","version":"1.0","type":"link"}