{"product_id":"strategic-market-relationships","title":"Strategic Market Relationships","description":"The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54254170341720,"sku":"9780470028803","price":66.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470028803_9adf6335-ed0c-4fa0-b137-3434f9e5261e.jpg?v=1778542239","url":"https:\/\/agendabookshop.com\/products\/strategic-market-relationships","provider":"Agenda Bookshop","version":"1.0","type":"link"}